Ideation card set for creatives
The design challenge was to support the conventional ideation process by brining in some structure into it.
Initially I set out to adapt design thinking tools to the needs of advertising creatives. However, throughout research, I discovered more suitable and indeed helpful frameworks reserved in their scientific domain. Meaning in the most scary form there is – scientific papers. So I transformed them into a unique experience – The ideation card set of Brian's advertising tricks.
Brian is the protagonist of the famous Monthy Python’s movie Life of Brian (1979). And he was the first and the most successful advertising creative in a sense that he promoted himself to a messiah. Each scenario is a creative "extension" of the original script.
There are 6 cards with respectively 6 schemes. The schemes are templats that one can use as a general guidance. The front side of the scheme consist of general (meta) elements such as product, message, situation etc., the scheme on the back showcases how Brian used this specific method.
Ideation card set for creatives
The design challenge was to support the conventional ideation process by brining in some structure into it.
Initially I set out to adapt design thinking tools to the needs of advertising creatives. However, throughout research, I discovered more suitable and indeed helpful frameworks reserved in their scientific domain. Meaning in the most scary form there is – scientific papers. So I transformed them into a unique experience – The ideation card set of Brian's advertising tricks.
Brian is the protagonist of the famous Monthy Python’s movie Life of Brian (1979). And he was the first and the most successful advertising creative in a sense that he promoted himself to a messiah. Each scenario is a creative "extension" of the original script.
There are 6 cards with respectively 6 schemes. The schemes are templats that one can use as a general guidance. The front side of the scheme consist of general (meta) elements such as product, message, situation etc., the scheme on the back showcases how Brian used this specific method.
